About

About Unreel Charters

The captain-first fishing charter directory.

Why we built this

The fishing charter directory space is dominated by one site, FishingBooker, which charges captains 15–22% commission on every booking. That’s a brutal cut for a small-business captain running a charter at $400–$1,500 per trip β€” and it’s usually invisible to the angler, who just sees a price.

Unreel exists to be the directory that’s fair to captains and useful to anglers. No commissions, ever. Listings are flat-rate or free. Anglers contact captains directly, and what gets booked stays between the two of them.

What makes us different

  • Captain-first economics. $0 commission. Optional flat-rate Pro and Featured listings if a captain wants better visibility β€” never a cut of bookings.
  • Species-first search. Most anglers think β€œI want to catch redfish,” not β€œI want to fish in Louisiana.” Search reflects that.
  • Direct contact. Anglers contact captains directly. No middlemen. No booking fees.

Who's behind this

Built by the Unreel Team β€” longtime anglers frustrated with how the existing platforms treated captains. Based in Southcoast Massachusetts.